Privacy Policy

Last Updated: 11/11/2025

1. Introduction & Scope

This Privacy Policy describes how Thatswear (“Thatswear,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit or make a purchase from thatswear.com (the “Website”), contact us, subscribe to our communications, or otherwise interact with our services.

Thatswear operates as an ecommerce business located at:

Business Name: Thatswear
Business Address: 315 Parkway Dr, Lumberton, Texas 77657, United States
Support Email: support@thatswear.com
Website: https://thatswear.com

Our store is hosted on the Shopify platform. We serve customers in the United States and design our privacy practices to align with global data protection expectations, including the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act and California Privacy Rights Act (“CCPA/CPRA”), and widely accepted consumer privacy standards.

By accessing or using our Website, placing an order, or contacting us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of the Website and our services.

This Privacy Policy applies to personal information collected online through our Website and related digital interactions. It does not apply to information collected offline or through channels not controlled by Thatswear.

2. Information We Collect

We collect various types of information to process your orders, operate our Website, provide customer support, improve our services, and meet our legal obligations. The categories of information we collect include:

2.1 Customer-Provided Data

This is information that you voluntarily provide to us when you interact with our Website or contact us. It may include:

  • First and last name
  • Email address
  • Billing address and shipping address
  • Phone number
  • Account credentials (if you create an account)
  • Information you provide in forms, such as contact forms, order notes, or support messages
  • Customization or personalization details, where relevant to certain products

2.2 Order & Checkout Data

When you place an order on the Website, we collect information necessary to process and fulfill the order, including:

  • Products purchased and order details
  • Order history and transaction records
  • Selected shipping method and delivery preferences
  • Any notes or instructions you voluntarily provide at checkout

2.3 Payment Information

We use third-party payment processors, including PayPal, to securely handle online payments. When you make a purchase, your payment card details are processed directly by these providers and are not stored by Thatswear.

We may receive limited payment-related information from these processors, such as:

  • Transaction ID
  • Payment method type (e.g., PayPal)
  • Payment status and confirmation
  • Fraud or risk assessment outcomes provided by the processor

We do not have access to, and do not store, your full payment card number or CVV code on our systems.

2.4 Automatically Collected Data (Cookies, Device Info, and Usage Data)

When you browse our Website, we and our service providers automatically collect certain information through cookies, pixels, scripts, and similar technologies. This may include:

  • IP address
  • Browser type, version, and settings
  • Device identifiers and operating system
  • Referring and exit pages
  • Pages viewed, links clicked, and time spent on pages
  • Approximate location derived from IP address (such as city or region)

2.5 Third-Party Apps and Integrations

Our Shopify-based store connects with third-party applications and services, which may collect or process information in accordance with their own privacy policies. These include, but are not limited to:

  • Shopify (store hosting and ecommerce platform)
  • PayPal (payment processing)
  • Google Analytics 4 (“GA4”) for analytics
  • Meta Pixel (for advertising and conversion measurement)
  • Klaviyo (for email marketing and automation)

3. How We Use Your Information

We use personal information for lawful business purposes, including:

  • Processing, confirming, and fulfilling orders, including shipping and delivery
  • Managing returns, exchanges, and customer service inquiries
  • Sending transactional messages such as order confirmations, shipping updates, and important service notices
  • Operating, maintaining, and optimizing the Website and our ecommerce operations
  • Personalizing your shopping experience, including product recommendations and content
  • Analyzing Website performance and usage patterns to improve our offerings
  • Preventing fraudulent transactions and enhancing security
  • Sending marketing communications, newsletters, and promotions when you have consented or where permitted by law
  • Complying with legal obligations, tax and accounting requirements, and responding to lawful requests

4. Legal Bases for Processing (GDPR)

For individuals located in the European Union or European Economic Area, we rely on the following legal bases for processing personal data:

  • Contract Performance: When processing is necessary to fulfill a contract with you, such as completing your purchase or providing requested services.
  • Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our Website, preventing fraud, and maintaining the security of our services, provided that these interests do not override your rights and freedoms.
  • Consent: When we rely on your consent for specific processing activities, such as certain types of marketing or non-essential cookies. You can withdraw your consent at any time.
  • Legal Obligations: When processing is required to comply with applicable laws, regulations, or court orders.

5. Sharing Your Information

We share personal information only with trusted third parties as necessary to provide our services, comply with legal obligations, and support our operations. We do not sell your personal information, and we do not rent or trade personal information for monetary consideration.

5.1 Shopify (Platform Provider)

Our store is hosted on Shopify, which provides the online ecommerce platform that enables us to sell our products and services. Shopify processes personal information to support our store operations, including order management, payment routing, and security measures, in accordance with its own privacy policy.

5.2 Payment Processors

We share necessary information with PayPal or other payment processors to complete transactions, verify payment details, and reduce fraud. These services process your payment data within their own secure environments.

5.3 Shipping & Fulfillment Partners

To deliver your orders, we share information such as your name, shipping address, contact details, and order contents with shipping carriers, fulfillment centers, and logistics partners. These partners use your information solely to provide shipping, tracking, and delivery services.

5.4 Analytics and Marketing Tools

We use GA4, Meta Pixel, and Klaviyo to understand customer behavior, measure website performance, and deliver relevant marketing communications. These providers may set cookies or receive pseudonymous identifiers and usage data from your browser or device.

5.5 Legal Requirements and Business Transfers

We may disclose personal information:

  • To comply with applicable law, regulation, legal process, or governmental request
  • To protect our rights, property, or safety, or that of our customers or others
  • In connection with a business transaction such as a merger, acquisition, reorganization, or sale of assets, where permitted by law

6. Cookies & Tracking Technologies

Cookies and similar technologies help us operate the Website efficiently and provide a better user experience. Depending on your location, you may see a cookie banner or preference tool that allows you to manage certain cookie settings.

We use the following categories of cookies:

  • Essential Cookies: Necessary for core site functions, such as shopping cart operation, checkout, and security. These cannot typically be disabled without affecting the Website’s functionality.
  • Performance and Analytics Cookies: Help us understand how visitors use the Website, which pages are most popular, and how users interact with content.
  • Advertising and Remarketing Cookies: Used by third parties such as Meta to deliver relevant ads and measure advertising performance.
  • Preference Cookies: Remember choices you make, such as language and region, to improve your experience.

You can manage cookies through your browser settings and, where available, through cookie consent tools on our Website. Disabling certain cookies may impact the performance or availability of some features.

7. Advertising, Analytics & Remarketing

We use analytics and advertising technologies to better understand our audience, measure the impact of our marketing, and show you more relevant content and offers.

These technologies may use cookies, pixels, or similar mechanisms to collect information about your browsing behavior on our Website and other sites. This information may be used to:

  • Measure Website traffic and performance
  • Create aggregate reports and statistics
  • Serve personalized ads and promotional content
  • Limit the number of times you see the same ad
  • Prevent advertising fraud and abuse

You may be able to adjust your preferences through the relevant platforms’ ad settings and your browser’s cookie controls.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods may include:

  • Order and transaction records: kept for the duration required by tax and accounting laws
  • Customer service communications: retained for a reasonable period to address any follow-up inquiries
  • Marketing data: retained until you unsubscribe, opt out, or request deletion
  • Cookie data: retained based on the lifespan of each cookie and your browser settings

After the applicable retention period, personal information is securely deleted, anonymized, or otherwise processed so that it can no longer be associated with an identifiable individual.

9. Data Security

We implement reasonable technical, administrative, and organizational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

These measures may include secure hosting environments, access controls, encryption where appropriate, and regular monitoring for potential vulnerabilities. However, no method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your personal information, we cannot guarantee absolute security.

10. International Data Transfers

Because we use global service providers such as Shopify, PayPal, GA4, Meta Pixel, and Klaviyo, your personal information may be transferred to and processed in countries outside of your country of residence, including the United States and other jurisdictions that may have different data protection laws.

Where required by law, we take appropriate steps to ensure that cross-border data transfers are subject to adequate safeguards, such as standard contractual clauses or other lawful mechanisms, to protect your personal information.

11. Your Rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information.

11.1 Rights Under GDPR (EU/EEA)

If you are located in the European Union or European Economic Area, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to processing based on legitimate interests or direct marketing
  • Request data portability, where feasible
  • Withdraw consent where processing is based on consent, without affecting the lawfulness of processing prior to withdrawal
  • Lodge a complaint with your local data protection authority

11.2 Rights Under CCPA/CPRA (California Residents)

If you are a California resident, you may have rights including:

  • The right to know what categories and specific pieces of personal information we collect, use, and disclose
  • The right to request deletion of your personal information, subject to certain exceptions
  • The right to request correction of inaccurate personal information
  • The right to opt out of the sharing of personal information for cross-context behavioral advertising
  • The right not to be discriminated against for exercising your privacy rights

We do not sell personal information. If our practices change in the future, we will update this Privacy Policy and provide any notices required by law.

11.3 Global Consumer Rights and Requests

Regardless of your location, you may contact us to:

  • Request access to the personal information we hold about you
  • Request correction or update of your information
  • Request deletion of your information, where legally permitted
  • Request that we limit or stop certain processing activities, where applicable

To exercise your rights, please contact us at support@thatswear.com. We may need to verify your identity before processing your request and may ask for additional information solely for verification purposes.

12. Opt-Out Options for Emails, Cookies, and Marketing

You have several options to control how we use your information for marketing and tracking:

  • Email Marketing: You can opt out of promotional emails at any time by clicking the “unsubscribe” link at the bottom of our emails or by contacting us at support@thatswear.com. We may still send non-promotional messages such as order confirmations or important service notices.
  • Cookies and Tracking: You can adjust your browser settings to block or delete cookies, and, where available, use our cookie banner or preference tools to manage non-essential cookies.
  • Advertising Preferences: You may be able to manage your ad settings on platforms such as Meta and Google, and through industry opt-out tools, depending on your region.

13. Children’s Privacy

Our Website and services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (or a higher age threshold where required by local law) without appropriate consent.

If you believe that a child has provided personal information to us without proper authorization, please contact us at support@thatswear.com so that we can review the information and take appropriate steps, including deletion where necessary.

14. Third-Party Links

Our Website may contain links to third-party websites, apps, or services that are not operated by Thatswear. We are not responsible for the privacy practices or content of those third-party sites.

When you follow a link to a third-party website, you should review that website’s privacy policy to understand how it handles your personal information.

15. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. In some cases, we may provide additional notice, such as by displaying a prominent banner or sending an email notification, where required by law.

Your continued use of the Website after any changes have been posted signifies your acceptance of the updated Privacy Policy.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, you may contact us using the details below:

Thatswear
315 Parkway Dr
Lumberton, Texas 77657
United States
Email: support@thatswear.com

We will review and respond to your inquiry within a reasonable period of time, in accordance with applicable laws.