Cookie & Tracking Policy

Last Updated: 11/11/2025

1. Introduction

This Cookie & Tracking Policy explains how Thatswear (“Thatswear,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit or interact with thatswear.com (the “Website”). It should be read together with our Privacy Policy, which describes how we collect, use, and protect personal information.

Our Website is hosted on the Shopify platform and uses various tools and integrations, such as Google Analytics 4 (GA4), Meta Pixel, Klaviyo, and PayPal. These services may use cookies and other tracking technologies to support ecommerce functionality, analytics, and marketing activities.

This Policy is designed to align with global privacy expectations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), and widely accepted transparency standards around cookies and tracking technologies.

2. What Are Cookies & Tracking Technologies?

Cookies are small text files that are placed on your device (such as a computer, tablet, or smartphone) when you visit a website. They help the website recognize your device and store certain information about your preferences or past actions.

In addition to cookies, we may use related technologies, including:

  • Pixels or web beacons: Small code snippets that allow us or our partners to understand how you interact with our Website and emails.
  • Scripts: Code used to collect data about your interactions and support features such as shopping carts and checkout.
  • Local storage: Browser-based storage mechanisms used for similar purposes as cookies.

In this Policy, we refer to all of these as “cookies” or “tracking technologies” for simplicity.

3. Types of Cookies We Use

We use both “first-party” cookies (set by Thatswear or Shopify) and “third-party” cookies (set by external providers acting on our behalf or for their own purposes). Cookies may also be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them).

3.1 Essential / Strictly Necessary Cookies

These cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are typically set in response to your actions, such as:

  • Navigating the Website and using key features
  • Setting your privacy preferences
  • Logging in to your account (if applicable)
  • Remembering items added to your shopping cart
  • Facilitating checkout and secure payment processing

Without these cookies, core Website and ecommerce functions may not operate correctly. While you can configure your browser to block these cookies, certain parts of the Website may then fail to work as intended.

3.2 Performance & Analytics Cookies

Performance and analytics cookies help us understand how visitors interact with the Website, so we can improve its design, content, and overall user experience. These cookies may collect aggregated information such as:

  • Which pages are visited most frequently
  • How long visitors stay on specific pages
  • How visitors arrived at the Website (for example, via search engine or ad)
  • Technical performance metrics and error logs

Examples include cookies and scripts used by Google Analytics 4 (GA4) and similar tools. We generally receive these analytics in aggregate form and do not use them to identify individual visitors, unless combined with other data in accordance with our Privacy Policy and applicable law.

3.3 Functional & Preference Cookies

Functional cookies allow the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages. Examples include cookies that:

  • Remember language, region, or currency selections
  • Store user preferences for viewing or filtering products
  • Help maintain a consistent, customized experience across sessions

3.4 Advertising, Remarketing & Social Media Cookies

Advertising and remarketing cookies are used to deliver more relevant ads and measure the effectiveness of our marketing campaigns. These cookies may:

  • Track your visits to our Website and other sites
  • Help build audiences for targeted advertising
  • Limit how many times you see the same ad
  • Measure whether ads led to purchases or other actions

For example, Meta Pixel may be used to understand how visitors interact with our Website after viewing our ads on platforms like Facebook or Instagram, and to create audiences for future campaigns.

These cookies may involve the use of pseudonymous identifiers. In certain jurisdictions, they may be considered a form of “sharing” or “targeted advertising” under privacy laws such as the CCPA/CPRA.

4. Third-Party Cookies & Tools We Use

Our Website integrates with several third-party services that use cookies and tracking technologies. These third parties have their own privacy and cookie policies, which we encourage you to review.

  • Shopify: Provides the ecommerce platform, hosting, and core functionality. Shopify may place cookies to support secure login, cart operations, and checkout.
  • Google Analytics 4 (GA4): Helps us understand how visitors use the Website, measure performance, and improve user experience.
  • Meta Pixel: Supports advertising and remarketing efforts on Meta platforms by tracking conversions and building audiences.
  • Klaviyo: Manages email marketing, automation, and customer journeys, which may involve tracking email opens, clicks, and site behavior associated with email campaigns.
  • PayPal: Processes payments and may set cookies to support secure authentication, fraud prevention, and transaction completion.

5. Legal Bases for Using Cookies (GDPR & Other Laws)

Under GDPR and similar laws, we rely on different legal bases for using cookies and tracking technologies:

  • Legitimate Interests: For cookies that are strictly necessary to operate the Website, ensure security, prevent fraud, and maintain the basic functionality of our ecommerce services.
  • Consent: For non-essential cookies, such as certain analytics, advertising, or personalization cookies, where required by law. Your consent may be obtained via a cookie banner, pop-up, or preference center.

Where consent is required, you may withdraw or modify your consent at any time through the mechanisms described in this Policy, without affecting the lawfulness of processing based on consent before its withdrawal.

6. How to Manage Cookies & Tracking Technologies

You have several options to control or limit how cookies and tracking technologies are used on your device.

6.1 Browser Settings

Most web browsers allow you to:

  • View which cookies are stored on your device
  • Delete cookies that have been stored
  • Block all cookies or certain types of cookies
  • Receive notifications when cookies are set

Please refer to your browser’s help or settings section for specific instructions. If you choose to block or delete cookies, certain features of the Website (especially those related to shopping cart and checkout) may not function properly.

6.2 Cookie Banners & Preferences (Where Available)

Depending on your region, you may see a cookie banner or settings tool when you first visit the Website. This banner may allow you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences by category

You may also revisit your choices later (for example, via a “Cookie Settings” link if available). Your preferences generally apply to the browser and device you are using at that time.

6.3 Advertising & Analytics Preferences

Some advertising and analytics providers allow you to manage how your information is used for targeted advertising and measurement through their own settings pages or industry-wide opt-out tools. These options may include:

  • Adjusting ad preferences in your social media or advertising platform account settings
  • Using device-level settings to limit ad tracking on mobile devices
  • Using browser-based tools that limit third-party cookies

Please note that opting out of targeted advertising does not mean you will no longer see ads; it generally means that the ads you see may be less tailored to your interests.

7. “Do Not Track” Signals

Some browsers include a “Do Not Track” (DNT) feature that can send a signal to websites that you do not wish to be tracked. There is currently no uniform standard for recognizing or responding to DNT signals.

At this time, our Website does not respond to DNT signals. However, you may still use the controls described in this Policy (such as browser settings and cookie preferences) to manage cookies and tracking technologies.

8. Retention of Cookie Data

How long a cookie remains on your device depends on whether it is a “session” or “persistent” cookie and on the specific settings of your browser and the cookie itself. In general:

  • Session cookies are deleted when you close your browser.
  • Persistent cookies remain until they expire according to their defined lifespan or until you delete them manually.

Aggregated analytics data derived from cookies may be retained for longer periods, in accordance with our Privacy Policy and applicable laws, but is typically not used to identify individual users directly.

9. Cookies & Your Privacy Rights

Under GDPR, CCPA/CPRA, and similar laws, you may have rights relating to your personal information, including data collected via cookies and tracking technologies. These rights may include:

  • The right to know what personal information we collect and how it is used
  • The right to request access to or deletion of certain data
  • The right to correct inaccurate information
  • The right to object to or restrict certain processing activities
  • The right to withdraw consent for non-essential cookies, where consent is the legal basis

We do not sell personal information, and we strive to use cookies in a manner that is transparent and respectful of your privacy.

To exercise your privacy rights, you may contact us at support@thatswear.com. For more information on your rights and how we handle personal data, please review our Privacy Policy.

10. Changes to This Cookie & Tracking Policy

We may update this Cookie & Tracking Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we revise the Policy, we will update the “Last Updated” date at the top of this page.

Where required by law, we may provide additional notice of material changes, such as by displaying a prominent banner on the Website or obtaining renewed consent for certain cookies.

11. Contact Information

If you have any questions, concerns, or requests regarding this Cookie & Tracking Policy or our use of cookies and tracking technologies, you can contact us at:

Thatswear
315 Parkway Dr
Lumberton, Texas 77657
United States
Email: support@thatswear.com